Lead Generation


We plan and execute lead generation processes to attract potential customers into your business. We educate, nurture and build trust with your target audience to convince them about your product and offerings throughout the consumer buying cycle, then convert them into paying customers using the most cost-effective marketing initiatives.


  • STAGE 1

    Information Gathering

    A strategy session will take place during our initial meeting to get a clear understanding of your business objectives and the target audience. Then, we will research to find out more about your target market to help us develop the best lead generation strategy to convert your visitors into paying customers.

  • STAGE 2

    Content Marketing Development

    We will begin the project by generating engaging content that would fit your business, your audience and content that can be shared on your website and throughout your various marketing channels with a clear call-to-action message.

  • STAGE 3

    Nurture Existing Leads 

    This step will make your prospects feel like they have an exclusive membership in a club!


    Email autoresponders will be set up beforehand to continually nurture your audience to ensure they move through the sales funnel when the time is right or to encourage another purchase. 

  • STAGE 4

    Pass Leads to Sales

    Every valuable lead is worth chasing! In most cases, the leads would have either purchase or drop-off by this stage.


    Once we've identified any valuable leads for the business that may be dropping off, we will pass on the leads to sales representatives to act in the form of a conversion. 

  • STAGE 5

    Evaluation & Fine Tune

    We learn and fine-tune the strategy by identifying where your leads drop off and attempt to resolve the issue and learn how to recapture the leads that were lost through marketing analytics. If realigning content to your lead goals is required, we will redevelop content to maximise revenue goals.



Managing your lead generation process

To ensure there is agreement on how your lead generation will be run, some things to consider are:

  • Individual roles and responsibilities within your organisation

  • Agreement on how lead stages are defined and when handovers occur.

  • What KPI's and benchmarks are being used and how often they are evaluated for teams.

  • Required reporting and stakeholders.

While marketing automation will deal with the day to day messaging and nurturing, this process needs to be watched and managed carefully internally by key team members as well.

Marketing automation and content creation

To technically deliver full-funnel lead generation and nurturing, we'll need to choose a CRM / marketing automation system that integrates with your website if not already in place. Also, we will ensure that the teams are trained to use the software when required. 


Don't forget to factor in the cost of ongoing content creation when cost planning. The good news is we have a package that provides unlimited content support.

Contact us on +61 8 9468 8990 for a FREE consultation and obligation FREE quote today.


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