We plan and execute lead generation processes to attract potential customers into your business. We educate, nurture and build trust with your target audience to convince them about your product and offerings throughout the consumer buying cycle, then convert them into paying customers using the most cost-effective marketing initiatives.
HOW WE DO IT
ARE YOU READY TO GENERATE
MORE LEADS AND SALES?
Managing your lead generation process
To ensure there is agreement on how your lead generation will be run, some things to consider are:
Individual roles and responsibilities within your organisation
Agreement on how lead stages are defined and when handovers occur.
What KPI's and benchmarks are being used and how often they are evaluated for teams.
Required reporting and stakeholders.
While marketing automation will deal with the day to day messaging and nurturing, this process needs to be watched and managed carefully internally by key team members as well.
Marketing automation and content creation
To technically deliver full-funnel lead generation and nurturing, we'll need to choose a CRM / marketing automation system that integrates with your website if not already in place. Also, we will ensure that the teams are trained to use the software when required.
Don't forget to factor in the cost of ongoing content creation when cost planning. The good news is we have a package that provides unlimited content support.
Contact us on +61 8 9468 8990 for a FREE consultation and obligation FREE quote today.
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