Transforming an unknown Lombok villa into world-class accommodation through SEO.

Services: Wordpress Website Development, CRM integration, Search Engine Optimisation, Content & Revenue Management, Strategic Partnerships, Lead Generation, Social Media Engagement, Blogs, PR, Rebranding and Video Production 

It is not uncommon for a business to hit a plateau and find it difficult to take their website to the next level. This was the case for Malimbu Cliff Villa in Lombok, Indonesia. Despite of its stunning clifftop location and an impressive view of the ocean, the villa was struggling to make a name for itself due to some glaring SEO issues.

The villa was previously not ranking well on search engines, due to low-quality and low-search volume keywords, as well as irrelevant backlinks and poor navigation. However, by making small changes to their website and implementing an effective SEO strategy, they were able to achieve high rankings for relevant keywords and drive more traffic to their site!

In addition, we also recommended a complete rebrand to accompany the newly optimised website. This included a new logo and updated value propositions that would better reflect its position in the Lombok region.

A video was produced to support the rebrand, and we shifted focus from traditional advertising to targeted content marketing. We also began to work with key travel influencers to strengthen its international market presence.

As a result of these changes, the hotel has seen increase in enquiries and is now considered the best luxury villa, one of the world’s top luxury choices for accommodation in Lombok.

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