How a new website, CRM & lead generation strategy helped Perth’s venue increase sales.
Services: Website development, CRM integration, Marketing Automation integration, Search Engine Optimisation, Content Marketing, Search Engine Marketing & Affiliate Partnerships.
Coast Port Beach is a stunningly beautiful venue in North Fremantle, Western Australia that was struggling to draw web traffic and increase leads. With leads generation being such a competitive market, it was essential for Coast Port Beach to up their game. Luckily, they found a lead generation expert.
Focus Digital Solution is a web development and digital marketing agency in Brisbane that helped Coast Port Beach to increase their web traffic and bookings. We are known as the lead expert! We did this by developing and implementing a new website, CRM and lead generation strategy.
The new website had better UX which helped to attract bookings. The CRM helped staff easily manage all the content online from anywhere, anytime.
Since working with our lead generation team, Coast Port Beach has seen a significant increase in web traffic. From less than 1000 visitors per month to more than 15,000 visitors within 6 months and at least 200 venue booking enquiries monthly through the website.
Majority of the visitors were generated from organic, referrals and direct channels. This helped Coast Port Beach reduce its cost per lead over time from paid channels (Facebook & Google Adwords) and outperformed its competitors online for a list of selected keyphrases, carefully implemented as part of our content marketing strategy.
The interactive systems integration also allowed the business to focus on operational duties while automated marketing processes were introduced to retarget and qualify online prospects, making it a more efficient use of the sales team's time, while increasing brand awareness and engagement with the prospects until they've made a decision.
