262% growth in RTO business? We’ll show you how.
When the COVID-19 pandemic hit, many businesses in the vocational education and training (VET) sector were forced to adapt quickly. For many, this meant shifting from traditional in-person instruction to digital learning environments.
While this transition was challenging for many VET providers, it also presented an opportunity to rethink lead generation. For one RTO in particular - Techskill Academy, making the shift to digital lead generation led to a 262% increase in revenue.
Here’s how we did it for them:
We started a solid foundation: a well-designed website with multiple CTAs for A/B testing.
We revamped its existing lead generation channel strategy to drive higher volume of leads.
In addition, we invested in marketing automation to streamline sales & marketing process and to shorten sales lifecycle.
We created valuable content that spoke to their target audience’s needs and pain points through blogs, paid ads and social media posts.
We implemented AI chatbot on their website to capture quality organic leads quicker
We helped them to segment their audience and create targeted messages that would speak to each segment effectively.
We reviewed pricing strategy and developed monthly promotions, to create a sense of urgency and to further increase the likelihood of conversion.
We established new partnerships with third-party platforms who target the same type of audience, to generate backlinks and quality leads.
Most importantly, we regularly tracked the progress and results so we could continue to improve their performance.
By following these steps, this RTO was able to not only weather the storm of COVID-19 but come out stronger than ever before. If you’re looking to generate more leads for your VET business, consider adopting a similar digital lead generation strategy.
At Focus Digital Solution, we have digital marketing specialists who’ve worked in the education sector and for RTOs across Australia. We understand the marketing and advertising requirements of the Standards for Registered Training Organisations (RTOs) 2015, specifically Clause 4.1. If you need support in lead generation or increasing sales, click HERE to book a free consultation to speak to one of our digital strategists today.